Showing posts with label Malcolm Gladwell. Show all posts
Showing posts with label Malcolm Gladwell. Show all posts

Saturday, 14 June 2014

David and Goliath - A Book Review

Before you go too far - if you came here looking for the biblical story about David and Goliath sorry you may not find much here even though the premise is taken from there.

A bit of background on how I laid hands on this book. This was a key "take away" (yeah literally) from our annual corporate conference in Jaipur few months ago. Hence I now have a copy signed by our CEO. We not being a "large" organization (a David) we've always wondered how we can compete with the biggies (the Goliaths). It was quite a timely piece of insight given to us as we started a new year with rather audacious goals. 

The general context of this book is that a strength is not necessarily a strength and a weakness is not necessarily so. Malcolm Gladwell being himself goes to a great extent to prove this. Most of it of course does make sense. The text in bold and italics below have been taken verbatim from the book.

To be true to the title of the book, it begins with an analogy based on the biblical David and Goliath story. It talks about how David's agility overcame Goliath's raw size and power. Also, the fact that how Goliath's source of power - his giant size also became the source of his weakness not to be able to adapt to David's attacks.

The next chapter talks about why someone who is lacking something is necessarily not at a disadvantage. He bring about various examples from Lawrence of Arabia to Vivek Ranadive - a silicon valley nerd becomes a basketball coach at his daughter's school. He says "To play by David's rules you have to be desperate. You have to be so bad that you have no choice." He claims one's disadvantages makes themselves to be desperate and hence to be able to win.

He then talks about parenting which of course struck a very close chord here. He talks about rich vs poor parents and how being rich is not always advantageous beyond a point. He even claims that as the income of parents get high enough parenting actually becomes harder. This probably explains why riches of one generation is not always sustained in the next and then the cycle repeats.

He talks about an interesting concept called "relative deprivation" coined by a sociologist Samuel Stouffer. According to him "we form our impressions not globally, by placing  ourselves in the broadest possible context, but locally - by comparing ourselves to people "in the same boat as ourselves. Our sense of how deprived we are is relative." A very interesting statement was "one of the things about Harvard is that there's just so many smart people there that it's hard to feel smart there".

He moves on to mental disabilities and how it actually works out in favour of them and the people around. He says innovators need to be disagreeable. "They are people willing to take social risks - to do things that others might disapprove of". Maybe this is what is also known as the ability to challenge the status quo?

Another interesting quote - "Courage is not something that you already have that makes you brave when the tough times start. Courage is what you earn when you've been through the tough times and you discover they aren't so tough after all.". Read that twice (or more if needed) but it does make a lot of sense. :-)

He goes on to state many more examples from history such as Martin Luther King's struggles etc where someone literally leveraged on their disadvantages to turn them to into advantages.

Of course it doesn't mean that disadvantages turns into miracles by default for everybody - one has to really work at it and yes it can be overcome. 

Happy Reading!!

C

Saturday, 24 September 2011

Tipping Point - A Book Review

Yet another interesting insight from Malcolm Gladwell. This book talks about what it takes for ideas to click to  create epidemics  - positive or negative. It all begins with the "message" and he talks about different kinds of people - the Connectors, Mavens and Salesmen.

Talking about the message his key point is about the "stickiness" of the message. The concept where a message does not goes through one ear and goes out via the other. He says the message should stick "you can't get it out of your head" for it to be effective.  Connectors are those who can take that sticky message out to the world using their multitude of connections. I guess the Facebooks and LinkedIns are popular purely because of this concept. Mavens are those who are truly passionate about the message that is being passed on. Salesmen are those who can be very persuasive about spreading the message. Talking about persuasion he stresses quite a bit on the "non-verbal" messages that accompany a message for it reach the intended audience.

One of the most interesting concepts I found was the Power of Context. "Character is more like a bundle of habits and tendencies and interests, loosely bound together and dependent, at certain times, on circumstance and context. The reason that most of us seem to have a consistent character is that most of us are really good at controlling our environment.". He narrates a study where an experiment was conducted on a group of seminaries to test their "character". Not all of them demonstrated the behaviour of a "Good Samaritan" when forced to be in slightly different conditions. He says "....the convictions of the heart and the actual contents of your thoughts are less important, in the end, in guiding your actions than the immediate context of your behaviour."

He talks about a "Social Channel Capacity" where he says that at any point one can be "close" to only 10-15 people. Any "network" beyond that he claims will be an overload. He says "To be someone's best friend requires a minimum investment of time. More than that it takes emotional energy. Caring about someone deeply is exhausting." A very strong statement I guess!!

There is something called "Transactional Memory".  "Not everything that we remember is actually stored inside our brains." The book says when people know each other so well, they create an implicit "joint memory system" -  a transactive memory system - which is based on an understanding of who is best suited to remember what kind of things. I suppose this is true of any kind of relationship - personal or business.

So...concepts like the above definitely gives an interesting view point on many things that are required to Tip a message.

Happy Reading!!

C